Easy Marketing Ideas to Ramp up your Retail Sales
It's tough being a main street store these days. As the competition increases online, certain local retail communities are seeing a decline in foot traffic. How does one compete with all the online businesses?
Remember, one thing street stores have over online retailers is the advantage of experience. You can't 'try on' clothes online (yet) and you can't feel the weight of a cast iron cookware online.
Get Visual
Customers buy with their eyes. So pay attention to your storefront. Invest in visual merchandising. Give it a wow factor to make people stop and pay attention.
Pop-up events and shops
Increasingly, our attention span is getting shorter and shorter. So to suit our goldfish-like attention spans, retailers are creating pop-up events to woo us. Pop-up events are like short-term specialized shops and experiences. They can last from a few hours to a month. For example, local cocktail bar Amandine Project, in Los Altos, Silicon Valley, does a good job creating Pop-Up events and 'takeovers'. They organize interesting events like an 80s style takeover of a local arcade parlor with 80s music, cocktails and disco or a pop up dinner with a celebrity Mexican chef and Mexican cocktails of course. Pop up shops can also present cost savings. Businesses are also using pop up spaces to test out their products on a short term basis without the risk of committing to high rent. Smaller Pop up spaces are being marketed for rent at a fraction of traditional business costs.
Influencer collabs
Retail stores like Target are doing a good job collaborating with influencers to come up with interesting product line, injecting an uptick in sales. Target has partnered with more than 175 designers to make good design available at affordable price points. Some of it's successful collabs include Joanna Gaine's Hearth & Hand featuring farmhouse lifestyle home products and tie up with Marimekko. You may say that's all well & good for the bigger retailers but what about the smaller ones? Well, if you are a small retailer like a hair styling shop or local makeup store, you may want to start thinking about working with Youtubers to showcase your products. It could be a pop-up event at your store or a collab on Youtube.
Source: Magnolia
Grow your community
As a local store, it's important to build your community. Stay in touch with your customers through social media. Facebook enables you to engage in precise targeting. You can choose to target users based on geography, age group and interest.
Get your ideas from what's happening around you.
Are you doing the same old marketing promos year after year? Is your store looking tired? Do you need fresh ideas? Do you wish you could be more innovative in your marketing strategy? Sometimes, it helps to pull yourself back and take a look at what's happening around you. Take a day off and go into the city or travel to another place. Observe what's new and what's trending. It may be your best decision yet to put you on the road to retail success.
Remember, one thing street stores have over online retailers is the advantage of experience. You can't 'try on' clothes online (yet) and you can't feel the weight of a cast iron cookware online.
Get Visual
Customers buy with their eyes. So pay attention to your storefront. Invest in visual merchandising. Give it a wow factor to make people stop and pay attention.
Pop-up events and shops
Increasingly, our attention span is getting shorter and shorter. So to suit our goldfish-like attention spans, retailers are creating pop-up events to woo us. Pop-up events are like short-term specialized shops and experiences. They can last from a few hours to a month. For example, local cocktail bar Amandine Project, in Los Altos, Silicon Valley, does a good job creating Pop-Up events and 'takeovers'. They organize interesting events like an 80s style takeover of a local arcade parlor with 80s music, cocktails and disco or a pop up dinner with a celebrity Mexican chef and Mexican cocktails of course. Pop up shops can also present cost savings. Businesses are also using pop up spaces to test out their products on a short term basis without the risk of committing to high rent. Smaller Pop up spaces are being marketed for rent at a fraction of traditional business costs.
Influencer collabs
Retail stores like Target are doing a good job collaborating with influencers to come up with interesting product line, injecting an uptick in sales. Target has partnered with more than 175 designers to make good design available at affordable price points. Some of it's successful collabs include Joanna Gaine's Hearth & Hand featuring farmhouse lifestyle home products and tie up with Marimekko. You may say that's all well & good for the bigger retailers but what about the smaller ones? Well, if you are a small retailer like a hair styling shop or local makeup store, you may want to start thinking about working with Youtubers to showcase your products. It could be a pop-up event at your store or a collab on Youtube.
Grow your community
As a local store, it's important to build your community. Stay in touch with your customers through social media. Facebook enables you to engage in precise targeting. You can choose to target users based on geography, age group and interest.
Get your ideas from what's happening around you.
Are you doing the same old marketing promos year after year? Is your store looking tired? Do you need fresh ideas? Do you wish you could be more innovative in your marketing strategy? Sometimes, it helps to pull yourself back and take a look at what's happening around you. Take a day off and go into the city or travel to another place. Observe what's new and what's trending. It may be your best decision yet to put you on the road to retail success.
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